#AskSam: I have a branding dilemma that I would like some thoughts on. Since my previous employer’s restructure to a marketing first organization I’m in search of a new career. The problem is how to brand my skill set. I am truly a jack of all trades: operations, marketing, training, etc. I’m in search of work that will not limit me to one category (because I enjoy learning and sharing something new). Any recommendations?

AskSam (3)

It is pretty great that you are so adept at all these things. So, since branding is your problem here, what you can do is identify the top 5 skill sets you want to leverage in your next position because you need to focus hiring managers on the skills you are most passionate about using on a daily basis so you can find a job that plays to your strengths. Then, articulate examples of how you have used each of these skills to help an employer so you can justify the cost of hiring you. Hence, now you are not just a generalist but a broad kind of specialist.

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